The Admin Panel Nobody Plans For
Every SaaS needs an admin panel. You need to manage users, monitor subscriptions, handle support requests, moderate content, and understand your metrics. Yet most boilerplates treat admin functionality as an afterthought — a basic page with a user list.
Three starters take admin panels seriously: Makerkit (Next.js) with its plugin-based admin dashboard, SaaSrock (Remix) with its comprehensive built-in admin, and Avo (Rails) which IS an admin panel framework.
The quality of your admin panel directly affects how efficiently you operate your SaaS.
TL;DR
Avo ($0-$149/month, Rails) is the undisputed admin panel champion — auto-generated CRUD from your models with search, filters, actions, charts, and dashboards. SaaSrock ($149-$699, Remix) includes a comprehensive admin with user management, billing overview, and content management built-in. Makerkit ($249-$599, Next.js) provides a clean super-admin panel with user impersonation and subscription management. Choose Avo for maximum admin power. Choose SaaSrock for all-in-one. Choose Makerkit for clean, focused admin.
Key Takeaways
- Avo auto-generates admin UI from your data models — define a resource, get instant CRUD with search, filters, and bulk actions. No other boilerplate matches this.
- SaaSrock includes admin as part of its 40+ modules — user management, billing, analytics, content, and more without additional setup.
- Makerkit's admin is focused — user management, subscription overview, and impersonation. Clean and sufficient for most SaaS.
- The right admin panel depends on your data complexity. Simple SaaS → Makerkit. Feature-rich SaaS → SaaSrock. Data-heavy SaaS → Avo.
- Avo requires Rails — if you're building with Next.js or Remix, it's not an option.
Admin Feature Comparison
User Management
| Feature | Makerkit | SaaSrock | Avo |
|---|---|---|---|
| User list with search | ✅ | ✅ | ✅ Auto-generated |
| User detail view | ✅ | ✅ | ✅ Auto-generated |
| Edit user fields | ✅ Basic | ✅ Full | ✅ Any field |
| User impersonation | ✅ | ✅ | ✅ |
| Ban/suspend user | ⚠️ Manual | ✅ | ✅ |
| Delete user + data | ⚠️ Manual | ✅ | ✅ With confirmation |
| Bulk actions | ❌ | ⚠️ Basic | ✅ Full |
| Export users (CSV) | ❌ | ⚠️ Manual | ✅ Built-in action |
| Filter by plan/status | ⚠️ Basic | ✅ | ✅ Custom filters |
| User activity log | ❌ | ✅ | ⚠️ With audit plugin |
Subscription & Billing Admin
| Feature | Makerkit | SaaSrock | Avo |
|---|---|---|---|
| Subscription overview | ✅ | ✅ | ✅ Custom dashboard |
| Revenue metrics | ⚠️ Basic | ✅ | ✅ Custom cards |
| MRR tracking | ❌ | ✅ | ✅ Custom |
| Churn overview | ❌ | ⚠️ Basic | ✅ Custom |
| Manual plan assignment | ⚠️ Via Stripe | ✅ | ✅ |
| Coupon management | ❌ | ⚠️ Via Stripe | ✅ Custom |
| Trial extensions | ❌ | ✅ | ✅ |
| Refund processing | ❌ | ⚠️ Via Stripe | ✅ Custom action |
Dashboard & Analytics
| Feature | Makerkit | SaaSrock | Avo |
|---|---|---|---|
| Dashboard overview | ✅ Basic stats | ✅ Full dashboard | ✅ Custom dashboards |
| Charts / graphs | ❌ | ✅ Built-in | ✅ Chartkick/custom |
| Metric cards | ✅ Basic | ✅ Multiple | ✅ Custom cards |
| Real-time updates | ❌ | ❌ | ⚠️ With Turbo |
| Custom dashboards | ❌ | ⚠️ Fixed layout | ✅ Fully customizable |
| Date range filtering | ❌ | ✅ | ✅ |
Content Management
| Feature | Makerkit | SaaSrock | Avo |
|---|---|---|---|
| Blog post management | ✅ Plugin | ✅ Built-in CMS | ✅ Resource |
| Page management | ❌ | ✅ Page builder | ✅ Resource |
| Media library | ❌ | ⚠️ Basic | ✅ Active Storage |
| Rich text editing | ❌ | ✅ | ✅ Trix/ActionText |
| Content moderation | ❌ | ✅ | ✅ Custom actions |
| Feature flags | ✅ PostHog plugin | ✅ Built-in | ✅ Custom |
| Announcements | ❌ | ✅ Built-in | ✅ Custom resource |
How Each Builds Admin Interfaces
Avo: Declarative Resource Definitions
Avo is the most efficient for admin panel development. You define a "resource" that maps to your data model:
class Avo::Resources::User < Avo::BaseResource
self.title = :name
self.description = "Manage user accounts"
self.includes = [:subscription, :organization]
def fields
field :id, as: :id
field :avatar, as: :external_image
field :name, as: :text, required: true, sortable: true
field :email, as: :text, sortable: true
field :role, as: :badge, map: { admin: :info, user: :success, banned: :danger }
field :subscription, as: :belongs_to
field :organization, as: :belongs_to
field :created_at, as: :date_time, sortable: true
field :sign_in_count, as: :number, sortable: true
end
def filters
filter Avo::Filters::RoleFilter
filter Avo::Filters::PlanFilter
filter Avo::Filters::DateRangeFilter
end
def actions
action Avo::Actions::ImpersonateUser
action Avo::Actions::SendEmail
action Avo::Actions::ExportCSV
action Avo::Actions::BanUser
end
end
This generates:
- Sortable, searchable user index with pagination
- Detailed user profile view
- Edit form with validation
- Filters for role, plan, and date range
- Bulk actions for impersonation, email, export, and banning
Time to build: 15 minutes for a complete user management admin.
SaaSrock: Pre-Built Admin Modules
SaaSrock includes admin functionality as part of its module system:
app/routes/admin/
├── dashboard.tsx # Admin overview
├── accounts/ # Organization management
│ ├── index.tsx # List all orgs
│ └── $id.tsx # Org detail
├── users/ # User management
├── billing/ # Subscription overview
├── blog/ # Content management
├── analytics/ # Usage analytics
├── emails/ # Email campaigns
└── settings/ # System settings
Everything is pre-built. You customize by modifying the existing Remix routes and components.
Time to build: 0 minutes — it's already built. Customization time: 1-4 hours depending on requirements.
Makerkit: Plugin-Based Admin
Makerkit's admin is a clean, focused page within the main application:
// Admin route (protected by super-admin middleware)
export default function AdminDashboard() {
return (
<AdminLayout>
<StatsCards>
<UsersCount />
<ActiveSubscriptions />
<MonthlyRevenue />
</StatsCards>
<RecentSignups />
<SubscriptionBreakdown />
</AdminLayout>
);
}
Functional and clean, but you'll build additional admin features yourself. The plugin system lets you add analytics, feature flags, and content management as needed.
Time to build: 0 minutes for the included admin. Additional features: 2-8 hours each.
Choosing Based on Your Needs
Simple SaaS (auth + billing + core feature)
Choose Makerkit. The admin covers user management and subscription overview — everything you need for a focused product. Building additional admin features as needed keeps the codebase clean.
Feature-Rich B2B SaaS
Choose SaaSrock. The built-in CRM, help desk, analytics, and content management mean your admin panel handles operations, support, and marketing from day one. You'll spend time customizing, not building.
Data-Heavy Applications
Choose Avo. If your SaaS manages complex data — inventory, orders, content, user-generated content, API keys — Avo's auto-generated CRUD interfaces save weeks of development. The dashboard cards provide operational visibility without custom development.
The Honest Assessment
For most SaaS products in their first year, Makerkit's admin is sufficient. You don't need 40 modules on day one. But if you're building something that needs operational tooling from launch (marketplace, platform, B2B tool), SaaSrock or Avo save significant time.
The Admin Panel You'll Actually Need in Year One
The admin panels included in boilerplates are designed for the most common operational needs. In practice, the admin work that occupies the most founder and support-team time in the first year falls into five categories: looking up individual users when they report issues, manually adjusting subscription states when Stripe webhooks fail or a customer requests a grace period, moderating user-generated content if your product allows it, diagnosing what a user actually did to trigger a bug report, and exporting data for accounting or investor reporting.
Makerkit's admin covers the first two reliably. SaaSrock covers all five with built-in CRM, audit logs, and content management. Avo covers all five and more — it's not a SaaS-specific admin panel, it's a full admin framework that generates whatever interfaces your data model requires.
The question to ask before choosing: how much of your operations work is user-facing customer support versus product analytics? Makerkit's admin is optimized for customer support operations. SaaSrock includes the product analytics layer. Neither is better — it depends on where you'll spend your operational time.
The Case for a Separate Admin Layer
Some teams conclude that boilerplate admin panels constrain what they can build and choose a purpose-built internal tool instead. Retool, Appsmith, and Tooljet are low-code internal tool builders that connect to any database and generate admin interfaces without writing code. The tradeoff: they're not in your codebase, they require a separate hosting configuration, and they have their own pricing ($10-20/user/month for most tools).
For small teams where two or three people need admin access, this cost is trivial compared to the development time saved. For platforms where operations teams of twenty people regularly use the admin, the per-user pricing adds up quickly.
The architectural benefit of a separate admin layer is that it doesn't couple your admin capability to your application code. When you want to add a new admin view, you configure it in Retool without deploying a new application version. This is valuable for teams where the non-technical founders want to build their own reporting dashboards without waiting for engineering time.
The architectural cost is maintaining two separate systems — the application codebase and the admin tool configuration. When your database schema changes, both need to be updated. When security requirements change, both systems need auditing. For teams that value a single deployable, keeping admin inside the application is the cleaner long-term choice.
Compare admin panel features across 50+ boilerplates on StarterPick — find the right level of admin tooling for your project.
See our Avo Rails review for the most powerful admin panel framework in any ecosystem.
Review best SaaS boilerplates for 2026 for the top-ranked starters across all admin capability levels.
Browse best FilamentPHP SaaS boilerplates for the Laravel alternative to Avo.
Key Takeaways
- Makerkit's admin panel is optimized for customer support operations: searching users, managing subscriptions, and resolving billing issues — exactly what a B2B SaaS operations team needs day to day
- SaaSrock adds product analytics that Makerkit lacks: you can see which features users are engaging with, not just who is paying
- Avo (Rails) is the most powerful admin framework in any ecosystem, but its Rails dependency makes it an add-on for Node.js stacks, not a drop-in
- A separate internal tool (Retool, Appsmith) avoids coupling admin capability to application deploys but adds per-user pricing and a second system to maintain
- The admin panel you need at 100 users is different from what you need at 10,000 — choose based on your operational workflow, not feature count
Security and Access Control in Admin Panels
Admin panels represent the highest-risk surface area in any SaaS application. A user who gains unauthorized access to your admin can impersonate any customer, cancel subscriptions, export the entire user database, or permanently delete accounts. The security posture of your admin panel matters as much as the feature set.
All three starters handle admin access control differently. Makerkit gates the admin panel behind a super-admin role check at the middleware level — any request to /admin/* routes is rejected unless the authenticated user's role is super-admin. This check happens before any page renders, making it difficult to bypass accidentally. SaaSrock uses a similar middleware approach with explicit admin role checking. Avo's authorization model in Rails is more flexible but requires you to configure it explicitly — the default behavior requires a current_user.admin? method that you define in your application code.
One commonly overlooked concern is audit logging. When a support team member impersonates a user to troubleshoot a billing issue, that action should be logged: who impersonated, which account, at what time, and what actions were taken during the impersonation session. None of the three boilerplates include audit logging out of the box, but Avo has an audit trail plugin in its Pro tier, and PaperTrail (a Rails gem) integrates with Avo to track all model changes automatically.
For B2B SaaS products serving enterprise customers, your admin panel may be subject to security review during procurement. Customers increasingly ask to see evidence that privileged access to their data is logged and that admin access is restricted to named individuals with MFA enabled. Building this capability into your admin from the beginning — rather than retroactively — significantly reduces the effort required when enterprise deals reach the security review stage.
For a broader view of what enterprise B2B customers require from their SaaS vendors beyond admin security, best SaaS boilerplates 2026 covers the compliance and enterprise-readiness features available in the top starters. If you are evaluating Payload as a Next.js-native admin alternative, the Payload SaaS starter review covers its admin capability in depth.